Syfy Logo
Brand New covers the Sci Fi to Syfy branding change:
But more importantly, the new logo and naming seems like an exercise in stripping away elements, leaving Syfy as an empty shell and removing any sense of mystery the original name conjured.
The word “if” appearing on the screen, with a gradual spacing and addition of letters to create the old mark is one of my favorite pieces of branding. There is nothing clever or mysterious about the new name or the new logo.